Hi, I am Yarrow.
I make beautiful websites and help people start and run sustainable small businesses that are fun to work in and make a difference in the world.
Many of my clients tell me that they appreciate my gentle approach, my courage about doing things differently and my ability to explain complex tech solutions in simple terms. I am facilitating a great community of like minded entrepreneurs and offer reliable support for small business owners who want to focus on what they love doing the most.
A heads up:
I am not on social media anymore because I want to focus on creating indy media like my podcasts, free workshops and other exciting things for you!
If you’d like to stay in touch you can sign up for my newsletter – I am usually sending them once or twice a month when I have new episodes, resources (like free workbooks, replays or workshops) or interesting stories to share.
Transparent, authentic and kind marketing
Abundance and care instead of fake scarcity
Systems that are sustainable and supportive
Wild creativity rather than cookie cutter businesses
Accessibility and collaboration for resilient communities
I am back from my little break and excited to bring you more conversations about small business magic in times of crisis. In this episode I talked to the wonderful Kate Litterer about breaking free from productivity culture, which felt both liberating and fun. If you’re feeling feelings about good-enoughness, setting your own pace and being a human in business I hope you’ll get lots out of this too! Here is some of what we talked about:
- Living with chronic pain & finding softness around limitations
- Untangling our sense of self from productivity and work
- Harmful expectations and scarcity in academia
- Valuing invisible labour
- Our journey with pricing & accessibility
- Drawing healthy boundaries around our work
Kate Litterer is a productivity researcher and coach who guides her clients to reimagine productivity and achieve personal success on their own terms. She specializes in intentionality, habit formation, mindfulness, and slow living…in other words, slowductivity. Kate runs the blog “The Tending Year” and writes a twice-a-month newsletter called “The Tending Letter,” both of which aim to make productivity and personal development more accessible and applicable. She is also a queer history buff, and is currently completing her doctoral degree in Rhetoric, focusing on the rhetorical contributions of lesbian author and musician Lisa Ben.
You can sign up for my free summer workshop series here: https://yarrowdigital.com/free-workshops/
happy Monday! I hope you’re doing okay and that you’re also feeling a bit of a return of energy and creativity with spring. I’m really glad to bring you this interview with Eli Trier (who was also a guest in episode 21!) – speaking to her made me feel more optimistic and hopeful and I hope you’ll feel the same after listening. If you’re interested in community building then Eli really is your person! Here is what we talked about:
- How our lives have changed and how we’re working with anxiety in business
- Connecting with people online in kind, transparent and authentic ways
- What it means to build a people focussed business
- Running online community projects and why love is greater than numbers
Eli Trier lives in the wonderful city of Copenhagen, Denmark and is a community builder for Quiet Revolutionaries. She helps introverts with big dreams to get connected and build thriving, engaged communities around their businesses, so that they can make a massive impact, find their dream clients, and make their corner of the world a better place. A long-time business owner, Eli knows first-hand the power of human connection to build a business, and her unique approach got her featured in The FT Guide to Business Networking. She specialises in creating powerful, strategic online community projects and loves every minute of her work (even the boring bits). When she’s not working you can find her curled up with a book, painting, or hanging out with her husband Lars.
Here is the free workshop coming up on Wednesday that I mentioned: https://yarrowdigital.com/free-workshops/
And here are my web design packages: https://yarrowdigital.com/webdesign/
As always thank you so much for listening!
how are you holding up? I am riding the waves and trying to be as creative and adaptable as I can be at this time. In this solo episode I am sharing a bit about what that looks like for me, about what is changing and what is not changing and what is helping me right now.
I am also reading from my new zine Our Bodies as Anti Capitalist Business Mentors, for which you can sign up for free here: https://yarrowdigital.com/free-workshops/ – it talks about shame, having needs and using our bodies as wise guidance systems through the pandemic and beyond.
As promised I’ll be running another free workshop on taking your business online on May 13th, which will be particularly helpful for people who had local practices and want some guidance and tools around taking things online. You can sign up under the same link above.
Finally you’re still welcome to join the Embodied Business Community – I have extended the enrolment period and am offering a new $24/month payment plan. More info is here: https://yarrowdigital.com/diy-business-school/
Thank you so much for listening!
I am sending sleepy love from my bed to yours, alongside a conversation with Wendy May, which felt hopeful and gentle to listen back to just now. I really love how Wendy has managed to articulate her hope for change and big shifts without spiritually bypassing the real pin we’re in right now (we recorded this a bit over a month ago, so the world was still feeling a bit different, but still!). Here is some of what we talked about:
- What it means to find regenerative purpose
- Navigating the uncertainty of transition
- Unlearning patterns of competition and embracing a death process
- Finding meaning beyond branding
- Working with the Enneagram
Wendy May is a purpose guide, conscious-business coach, Enneagram teacher and human-experience designer. She started on her purpose path in 2015 after leaving a 15-year career in corporate leadership and organizational consulting. Wendy is the founder of a purpose-business that uses biodegradable glitter as a vehicle for ecological education. She recently published her first book, introducing a new paradigm of purpose work: Regenerative Purpose: The Dynamic Nature of the Way We Choose Work. Through her writing, speaking, private coaching, and group retreats, Wendy supports others in soul purpose alignment so that we can create a world of work that works for everyone.
You can find her online at kaistara.com
And here is more info about the Embodied Business Community that I mentioned in the intro: https://yarrowdigital.com/diy-business-school/
thank you so much for connecting with me in these strange times, it feels nice to receive your questions and record episodes in response. Not a substitute for human contact, but a comfort nonetheless!
A question I received three whole times this week is where to begin when you are starting out, so I wanted to share some tips. I also want to say that I don’t think you are required to “use” this downtime to optimise your self/life/work in any way. I spent a lot of time napping, eating and having little cries and then sometimes I have moments where forward movement and action feels better. It’s all good!
Anyway, tune in if you’d like to explore ways of mapping out your needs, talents and passions to come up with your first products or services.
P.S: Embodied Business Community opens 24 spots on Tuesday, you can learn more and get on the waitlist here: https://yarrowdigital.com/diy-business-school/
I know things are really hard and uncertain for many of us right now and I wanted to say that I am not podcasting because it’s business as usual, but because I am really committed to staying in dialogue and providing things that I hope are useful to you at this time. Today I am sending a really cool conversation with Kate Strathmann of Wanderwell Consulting your way – we talked about so many things that I believe are really important when it comes to building resilient businesses grounded in our politics and values. Here are some of the topics we touched on:
- Creating a solid financial foundation for small businesses
- Being okay with not being employable
- Being led by our values and meeting business partners with empathy
- Building resilient local networks
An expert in translating big, creative, passionate ideas into sustainable reality, Kate honed fierce negotiation skills over years living in India; learned the true meaning of the buzzword “sustainable” while organic farming in Minnesota; and has developed an intuitive, flexible approach to her work with over twenty years of yoga study practice. She now lends her breadth of experience to shepherding ideas from napkin sketches to robust balance sheets and emboldening owners to exceed their own expectations while challenging the status quo.
As the founder and director of Wanderwell, Kate leads a team in providing a unique combination of grounded financial practices and human-centered strategy and business design to a motley crew of visionary, creative small businesses.
Known for combining irreverence and humor with jedi-like listening skills, Kate lends these skills to organizational development, community-minded strategy, and thinking and writing on new economies, anti-capitalist business practices, and reminding us all to find more ease in our businesses.
This is also an invitation to join me for a free workshops on resilience in business and ways to take your offerings online at this time. I’ll share some useful tools and resources that might help you take your practice online and work with the uncertainty we’re in a little better and there will be plenty of time for connection and questions too. You can sign up here: https://yarrowdigital.com/free-workshops/
Finally, the Embodied Business Community is opening 24 spots next week and you can get on the waitlist here: https://yarrowdigital.com/diy-business-school/