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Welcome!

My name is Yarrow  – I am a web designer, tech fairy, sustainable online marketing consultant and the founder of Yarrow Digital.

I am creating intentional, authentic websites for small businesses, creatives, healers, coaches and artists. Our work at Yarrow Digital centers sustainability and builds a solid foundation for our clients to grow their businesses, connect with their dream clients and get noticed. Affordable custom WordPress sites that are easy to manage and grow are at the core of what we offer, but we can also help you with your social media strategy, online course development, launches and tech support. Check out our web design packages and hourly tech, design and launch support. 

If you would like to learn how to start a business on solid ground with a clear vision, how to dream up your own branding, create a WordPress site for yourself and develop your first online course then you should check our affordable online programs out – they are amazing for small business owners and freelancers on a budget.

On the blog and podcast you will also find useful how to guides, some background stories from my own business and free resources to help you develop a digital strategy that is honest, authentic, generous and true to your visions.

Take a look around and get in touch if you have any wishes!

Love,

Yarrow

Our Values

Transparent, authentic and kind marketing

Abundance and care for everyone involved instead of fake scarcity

Systems that are sustainable and supportive

Wild creativity rather than cookie cutter businesses

Accessibility and collaboration for resilient communities

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Beautiful custom built WordPress sites

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A solid framework that grows with your business

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Training so that you can easily update and edit your site if you want to

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Lots of hand holding and heartfelt support

What if your main goal in business was to feel good? 

What if you could feel truly supported with all the tech stuff? 

Blog + Podcast

Podcast #8 Business Planning for 2019

Hey friends,

this is the last episode for 2018 – thank you so so much for all your support so far! Next year in addition to these solo episodes I’ll be interviewing wonderful small business owners who are doing things differently and I can’t wait to share those conversations with you!

This week I am talking about business planning for 2019 after running a really cool online workshop on this last week. Tune in to hear about: 

  • What my year in business was like and what I learned
  • How I’ve managed to built community and run more than 20 free live workshops
  • What an ICA is and why it’s worth defining one for 2019
  • How you can make sure to set goals that go beyond numbers, that feel good and that are sustainable
  • Why journaling for business feels so good and important to me

Here is the DIY Business Magic Mastermind starting January 20th that I mentioned:

https://yarrowdigital.com/diy-business-magic-live/

Here is my Patreon:

https://www.patreon.com/daydreamingwolves

And here are some of the journaling prompts I spoke about:

  • Who are you serving
  • What is your ICA struggling with?
  • What is accessible to them?
  • Where are they hanging out?
  • What products or services are you most excited about creating?
  • What makes you hold back or feel jealous?
  • What motivates you the most?
  • What does your body need?
  • How are you feeling about your prices and the accessibility of your work?
  • How much do you need in order to feel safe?
  • What would you like to reinvest into your business?

Podcast #7 Some thoughts on pricing your offerings

Hey everyone,

this episode might be a bit more emotional as pricing can bring up many feelings! I don’t have any rules or answers for you, but a lot of good stuff to explore:

  • Some thoughts on valuing your time and energy
  • Tools you can use to make your work more accessible
  • An introduction to calculating fixed and variable costs per unit sold
  • Some thoughts on class and accessibility
  • Ideas for pricing online courses

As always let me know if you have any questions at all!

Here is the free workshop sign up I mentioned: https://yarrowdigital.com/free-webinars/

And here is the Patreon that you can become part of to support the show and access my programs:

https://www.patreon.com/daydreamingwolves

 

Podcast #6 How to build your newsletter list and why that’s so important

Hey business dreamers,

it’s already Monday and time for another episode! This week I spoke about something that is super close to my heart – helping people build a solid newsletter list! Tune in to hear about:

  • Why I think this is so important for your independence as a business owner
  • My thoughts about social media vs. newsletters
  • How to choose the right newsletter provider
  • Making sure you shout about it from the roof tops without being annoying
  • Free things you can offer as an incentive to sign up
  • Other newsletter building strategies I love

Here is the sign up for the free workshop I mentioned:

Free Webinars

And here is my Patreon that gets you access to the DIY Business Magic program:

https://www.patreon.com/daydreamingwolves

Here is more info about the program:

DIY Courses

Podcast #5 Generosity and boundaries in business

Welcome back! I am super happy to bring you another DIY Business Magic solo episode about generosity and boundaries in business. In this one I am sharing:

  • How I stopped saying yes to everything and kept my work accessible at the same time
  • Why I believe sharing your skills is totally safe and totally beautiful
  • How I manage to offer free content year round rather than just when I have something to sell
  • How we can rethink funnels
  • How I create win-win situations that don’t deplete me
  • What boundaries I draw around my work and energy

I hope this is useful to you! I want to say that this is definitely not the only way to do things and also that I hope you don’t feel any pressure to make free stuff available too. We’re all in different spaces and my intention is just to share what works for me.

Here is the sign up for the Business Planning for 2019 workshop I mentioned:

Free Webinars

And here is my Patreon that also gets you access to the DIY Business Magic program:

https://www.patreon.com/daydreamingwolves

 

Podcast #4 Social Media and Online Marketing for Introverts

Happy Monday!

I am sending a new episode on online marketing and social media for introverts your way today, which is based on a free workshop I recently ran. I know so many of us feel resistance around this and imposter syndrome is sadly totally normal, so I wanted to share my best tips and tools. Listen if you want to learn:

  • How to indentity where exactly your resistance around sharing your work is coming from
  • How you can use free tools and automations to make the process easier
  • How you can draw clear boundaries around your time and privacy
  • How you can find the right spaces and communities for your message
  • How a clear and consistent visual language can help you feel more confident online
  • How you can set realistic and authentic goals for your business

 

Here is the free online workshop on business planning for 2019 that I mentioned:

https://yarrowdigital.com/free-webinars/

Here is the Patreon you can pledge to if you want to support the podcast and get access to my DIY Business Magic program: https://www.patreon.com/daydreamingwolves

And here are the tools I mentioned:

Podcast # 3 What is branding and why would you want it?

Hey friends,

it’s Monday and I’d like to send another mini business lesson your way as we start the week. This one is all about branding – about what is actually is, what it can mean for you and about how you can get clear on your ideas. I am also sharing a bunch of practical, mostly free tools that you can use to create an authentic and consistent visual language for your small business so that people immediately understand what your message is and have an easier time recognising and remembering you.

Here are the resources I talked about: 

http://creativemarket.com

https://www.canva.com/

https://www.pinterest.de/YarrowMagdalena/boards/

You can sign up for free upcoming business workshops here:

https://yarrowdigital.com/free-webinars/

And if you’d like to support the podcast and get access to my DIY programs you can become a Patreon here:

https://www.patreon.com/daydreamingwolves

 

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