Hi, I’m Yarrow.

I create handmade WordPress websites and support people in building sustainable businesses that are aligned with their values and fun to work in.

I am not on social media because… well, because it just wasn’t fun anymore and I make the rules in my business!

If you’d like to stay in touch you can sign up for my monthly newsletter, I promise I share only beautiful things.

You’ll also get my 30 page workbook called Our Bodies as Authentic Business Mentors.

Transparent, authentic and kind communication

Abundance and mutual care instead of fake scarcity

Systems that are sustainable and supportive

Wild creativity rather than cookie cutter businesses

Accessibility and collaboration for resilient communities

#56 Why your undivided attention is so precious

#56 Why your undivided attention is so precious

Hey everyone,

I’ve felt like recording some thoughts on why our undivided attention matters so much in building a small business. I’ve had more time to think than I’ve had for a while in March and I realised that I really want to give myself more spaciousness in my work. Not only because it feels nice, but also because it simply is a more effective way of being in the world. Here is what I talked about:

  • How I decluttered my home, digital space and business
  • Where I see the value in giving undivided attention to some things and not to others
  • Where I am at after leaving social media for good three months ago
  • What I think we need in order to be able to learn, create and adapt now and in the future

Here is the Questioning Social Media Class I mentioned: https://yarrowdigital.com/questioning-social-media-class/

You can sign up for the free web design workshop on April 13th here: https://yarrowdigital.com/intro-do-diy-web-design-workshop/

and here is more info as well as the waitlist for the Embodied Business Community: https://yarrowdigital.com/diy-business-school/

Listen to the DIY Small Business Podcast

on Apple Podcast // Stitcher // Spotify // Soundcloud

 

⋒ Hi, my name is Yarrow and I am your host.

My Embodied Business podcast explores what it means to build a small business with integrity, joy and anti capitalist values. I interview other small business owners and offer solo episodes in which I am answering questions around tech, strategy, more ethical marketing and creative livelihoods.

You can learn more about my web design, tech support, mentoring and community offerings at YarrowDigital.com

Sign up for my newsletter below if you'd like to hear from me about once a month! ⋒

#55 How to prepare for a web design project

#55 How to prepare for a web design project

Hey everyone,

I’ve had some time to think about my work as a web designer this month, about my approach, my portfolio and about how things have changed over the years. Taking stock was wonderful and it has shown me how I still really love working with people at the beginning of their business journey. If that’s you and you are thinking about creating your own website then this episode is hopefully going to be a useful stepping stone. Here is what I talked about:

  • The key questions I ask all my clients before drafting some ideas for them
  • How I choose the right software for each project
  • What I find helpful for structuring a new site and writing copy
  • What kind of research might help you gather ideas

I mentioned my new web design course, which you can take in your own time or do together with me and a group of people in May, learn more here: https://yarrowdigital.com/web-design-adventure-course/

On April 13th I am also offering a free interactive workshop that you can bring any and all questions to: https://yarrowdigital.com/intro-do-diy-web-design-workshop/

Enjoy!

Listen to the DIY Small Business Podcast

on Apple Podcast // Stitcher // Spotify // Soundcloud

 

⋒ Hi, my name is Yarrow and I am your host.

My Embodied Business podcast explores what it means to build a small business with integrity, joy and anti capitalist values. I interview other small business owners and offer solo episodes in which I am answering questions around tech, strategy, more ethical marketing and creative livelihoods.

You can learn more about my web design, tech support, mentoring and community offerings at YarrowDigital.com

Sign up for my newsletter below if you'd like to hear from me about once a month! ⋒

#54 Why we really have to let go of perfectionism & the need to please everyone

#54 Why we really have to let go of perfectionism & the need to please everyone

Hey friend,

are you trying to create something that everyone will love? Are you hesitating to make and launch your thing because it might not be perfect? Then I really hope this episode is the kick in the butt you need. Here is what I’ve shared about:

  • What I found out when I looked through six years of blog posts and podcast episodes
  • Why it took me two years to update my web design course
  • Why it’s so important that we don’t let perfectionism hold us back
  • How to let go of self-consciousness
  • Some hard questions we can ask ourselves to stop people pleasing right now

Gosh, I almost feel a weight of my shoulders after having said these things out loud. I’m okay! You’re okay! We can do our things and some people will love it while some don’t and that’s okay.

Enjoy and please keep making your thing!

Listen to the DIY Small Business Podcast

on Apple Podcast // Stitcher // Spotify // Soundcloud

 

⋒ Hi, my name is Yarrow and I am your host.

My Embodied Business podcast explores what it means to build a small business with integrity, joy and anti capitalist values. I interview other small business owners and offer solo episodes in which I am answering questions around tech, strategy, more ethical marketing and creative livelihoods.

You can learn more about my web design, tech support, mentoring and community offerings at YarrowDigital.com

Sign up for my newsletter below if you'd like to hear from me about once a month! ⋒

#53 How to build more resilience into your business

#53 How to build more resilience into your business

Hey everyone,

thanks for your patience on my next episode!

As you might have heard I have broken my leg on new year’s eve, so this year so far has been a great lesson in taking it slow and really thinking about the foundations of my business and how they stabilise me. I have talked about this before, but between the pandemic and my accident I have really wanted to revisit the subject of resilience for small business and share some ideas. Here is what I talk about in this episode:

  • A key question I think we should all ask ourselves to identify where we need more resilience
  • What it can look like to make space for restructuring and evolution in your work
  • Some thoughts on insurance and risk mitigation
  • Working in cycles, making space for the unexpected and staying in touch with our numbers
  • Why building a list and having different income streams is so important

Enjoy and let me know what you think!

Love,

Yarrow

Listen to the DIY Small Business Podcast

on Apple Podcast // Stitcher // Spotify // Soundcloud

 

⋒ Hi, my name is Yarrow and I am your host.

My Embodied Business podcast explores what it means to build a small business with integrity, joy and anti capitalist values. I interview other small business owners and offer solo episodes in which I am answering questions around tech, strategy, more ethical marketing and creative livelihoods.

You can learn more about my web design, tech support, mentoring and community offerings at YarrowDigital.com

Sign up for my newsletter below if you'd like to hear from me about once a month! ⋒

Where to host my online course? A 2021 round up!

Where to host my online course? A 2021 round up!

*there are some affiliate links in this post, meaning I might receive a payment if you use them

I love online courses and am excited that you are considering making one!

Over the years I have worked with different platforms myself and have created dozens of course systems for my clients, so I figured it’s time to write a little round up as I often get asked about what I recommend.

Before you make a decision I recommend that you ask yourself the following questions: 

  • What format will your course be in – audio, video, text or a mix?
  • Will it run live or be an evergreen self-study course?
  • How many sign ups are you expecting for your first launch (this might be tricky to answer, but is relevant because some platforms will take a percentage of your sales while others require a one off investment)?
  • What kind of student experience do you want to create? This is interesting to think about – for shorter courses for example it might be okay to deliver all your content in emails while larger, more in-depth courses might require an “archive” that students can revisit.

 

Choosing between onsite courses and offsite courses

WordPress plug ins give you the option to create courses on your own website, meaning that you are completely in control of the design and handling the finances. Many of them are pretty easy to deal with, so with a bit of tech background, time and patience it should be totally doable to set something solid up. If on the other hand you would rather focus on just creating the content while someone else takes care of payments and hosting, then choosing to build your courses on an external platform might be more sensible. 

Depending on your location and the nature of your course you might have to charge VAT for it, which some external platforms can handle for you to make things easier.

WordPress plug ins for courses and membership platforms

Learnpress has a free option and offers you a chance to develop and sell simple courses on your own site. You can add quizzes and questions and are able to get in touch with your students any time.

Course Cats is another onsite option that also includes a premium WordPress theme as well as tech support and starts $59/ month.

External platforms on which you can create and host courses

Podia is what I use for my online courses. I love it because of the easy to use design and all the features (like cross-selling, Zoom/webinar integration, newsletter) they offer. I think the pricing is reasonable considering that Podia might replace other software as a more all-in-one solution and the fact that they don’t take a cut from your sales. You can set up an affiliate network, create a membership and build your newsletter for example without needing to integrate into another piece of software. I think the student experience and ease of navigation is great too, which is an important factor for me.

Teachable is the platform I have used before switching to Podia and I would still recommend it for some folks. It’s fairly easy to set up and use and offers all kinds of features you might need for a larger launch such as coupons, an affiliate network and the possibility to bundle your offerings.

Mighty Networks is a fantastic solution for people who want to create very interactive, community based courses. You can think of your network as its own Facebook, expect just for you and your business. Everyone has their own profile and you can create different spaces and events for discussions and shared organising. I use Mighty Networks for my Embodied Business Community and absolutely love the way it’s bringing people together!

As you can see there are many, many options. I hope you are feeling empowered to make a start!

 

 

#52 Business Dreams for 2021 & the Embodied Business Community is open

#52 Business Dreams for 2021 & the Embodied Business Community is open

Hey dreamers,

happy new year! This is a short and sweet solo episodes with some updates on business dreams for 2021. I shared:

  • That I broke my leg and will be in a cast for 4-6 months
  • What this means for my business, what I am hoping to learn and how it’s changed the way I think about priorities and sustainability
  • An invitation for all of us to celebrate the ground work that is already done before we rush into new year’s resolutions
  • Thoughts on making the most of this season by resting and dreaming intentionally
  • An invitation to join the Embodied Business Community here: https://yarrowdigital.com/diy-business-school/

Enjoy <3

Love,

Yarrow

Listen to the DIY Small Business Podcast

on Apple Podcast // Stitcher // Spotify // Soundcloud

 

⋒ Hi, my name is Yarrow and I am your host.

My Embodied Business podcast explores what it means to build a small business with integrity, joy and anti capitalist values. I interview other small business owners and offer solo episodes in which I am answering questions around tech, strategy, more ethical marketing and creative livelihoods.

You can learn more about my web design, tech support, mentoring and community offerings at YarrowDigital.com

Sign up for my newsletter below if you'd like to hear from me about once a month! ⋒

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