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Welcome!

My name is Yarrow  – I am a web designer, tech fairy, sustainable online marketing consultant and the founder of Yarrow Digital.

I am creating intentional, authentic websites for small businesses, creatives, healers, coaches and artists. Our work at Yarrow Digital centers sustainability and builds a solid foundation for our clients to grow their businesses, connect with their dream clients and get noticed. Affordable custom WordPress sites that are easy to manage and grow are at the core of what we offer, but we can also help you with your social media strategy, online course development, launches and tech support. Check out our web design packages and hourly tech, design and launch support. 

If you would like to learn how to start a business on solid ground with a clear vision, how to dream up your own branding, create a WordPress site for yourself and develop your first online course then you should check our affordable DIY Small Business School out – they are amazing for small business owners and freelancers on a budget.

On the blog and podcast you will also find useful how to guides, some background stories from my own business and free resources to help you develop a digital strategy that is honest, authentic, generous and true to your visions.

Take a look around and get in touch if you have any wishes!

Love,

Yarrow

Our Values

Transparent, authentic and kind marketing

Abundance and care for everyone involved instead of fake scarcity

Systems that are sustainable and supportive

Wild creativity rather than cookie cutter businesses

Accessibility and collaboration for resilient communities

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Beautiful custom built WordPress sites

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A solid framework that grows with your business

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Training so that you can easily update and edit your site if you want to

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Lots of hand holding and heartfelt support

What if your main goal in business was to feel good? 

What if you could feel truly supported with all the tech stuff? 

Blog + Podcast

Podcast #11 My interview with Elinor Predota on building a business beyond and against capitalism

Hey everyone,

I am so beyond excited to bring you my first interview for the DIY Small Business podcast with the wonderful Elinor Predota! Elinor was also on the Daydreaming Wolves podcast and has such beautiful insights to share about what it means to build businesses that are aligned with our values. Here is what we talked about:

  • Building a small business against and beyond capitalism
  • Elinor’s background of working in cooperatives
  • The emotional labour involved in re-thinking our relationship to power and leadership
  • Ways of building sustainable and regenerative communities and how that is related to how we trade with each other
  • Personal freedom and collective liberation
  • Cycles and transformations in business instead of constant growth

Elinor supports people who long to make action for social justice an everyday part of their life and work, but who feel stuck, confused, or overwhelmed, to build their inner resources of resilience, awareness of self, society and environment, and confidence.

Elinor offers one to one, group and DIY programmes which are grounded in a long and wide-ranging background in activism, community development, spiritual counselling, ritual work, storytelling, and facilitation of learning. Elinor’s work is rooted in the magic of creativity, of relating across difference, and of becoming alive to all that is present, within and without us, here and now.

Here is the link to the Business Beyond Capitalism conversations Elinor is offering: https://elinorpredota.com/business-beyond-capitalism/

Here is Elinor’s website: https://elinorpredota.com/ and this is her Patreon: https://www.patreon.com/elinorpredota

You can learn more about the DIY Small Business School + Community here: https://yarrowdigital.com/diy-business-magic-live/

 

Podcast #10 Growing a Patreon to support your business

Hey folks,

I am excited to be back with another episode! As we speak there are 155 of you supporting me through my Patreon, which is the reason I can offer super affordable courses, free online workshops and two podcasts with tons of free resources. I can’t tell you how much that means to me!

So in this episode I am talking about how I grew my Patreon, what my tech set up is and how it felt to get started. But more importantly I am also sharing more than ten different things you could offer to grow your Patreon and I am suggesting a ton of different introvert-friendly option for promoting yours. This might work for all kinds of business models – product based, mainly online or offline or service based!

Here is my Patreon: www.patreon.com/daydreamingwolves

And here is the sign up for free regular workshops:
yarrowdigital.com/free-webinars/

 

Podcast #9 Building community in business

Hey folks,

I am back on the podcast after my little holiday break!

Building community is my main focus for 2019 and I just moved all my programs over to Mighty Networks, so it made total sense to kick things off with a ramble on these things. If you also feel you want to build more community and connection around your business this episode is for you!  Listen to learn about:

  • How my understand of community in business has changed over the years and why it takes time to unlearn competition
  • What tools and software I am using to facilitate online communities
  • Why I think Patreon is a great way to build a mutually supportive network
  • What services and programs I am offering in 2019

Here is the tech and strategy support I mentioned for those who need some help setting themselves up for an amazing year: https://yarrowdigital.com/online-marketing/

Here are my web design packages: https://yarrowdigital.com/online-marketing/

Here is the sign up for upcoming free workshops: https://yarrowdigital.com/free-webinars/

And here is my Patreon: https://www.patreon.com/daydreamingwolves

Podcast #8 Business Planning for 2019

Hey friends,

this is the last episode for 2018 – thank you so so much for all your support so far! Next year in addition to these solo episodes I’ll be interviewing wonderful small business owners who are doing things differently and I can’t wait to share those conversations with you!

This week I am talking about business planning for 2019 after running a really cool online workshop on this last week. Tune in to hear about: 

  • What my year in business was like and what I learned
  • How I’ve managed to built community and run more than 20 free live workshops
  • What an ICA is and why it’s worth defining one for 2019
  • How you can make sure to set goals that go beyond numbers, that feel good and that are sustainable
  • Why journaling for business feels so good and important to me

Here is the DIY Business Magic Mastermind starting January 20th that I mentioned:

https://yarrowdigital.com/diy-business-magic-live/

Here is my Patreon:

https://www.patreon.com/daydreamingwolves

And here are some of the journaling prompts I spoke about:

  • Who are you serving
  • What is your ICA struggling with?
  • What is accessible to them?
  • Where are they hanging out?
  • What products or services are you most excited about creating?
  • What makes you hold back or feel jealous?
  • What motivates you the most?
  • What does your body need?
  • How are you feeling about your prices and the accessibility of your work?
  • How much do you need in order to feel safe?
  • What would you like to reinvest into your business?

Podcast #7 Some thoughts on pricing your offerings

Hey everyone,

this episode might be a bit more emotional as pricing can bring up many feelings! I don’t have any rules or answers for you, but a lot of good stuff to explore:

  • Some thoughts on valuing your time and energy
  • Tools you can use to make your work more accessible
  • An introduction to calculating fixed and variable costs per unit sold
  • Some thoughts on class and accessibility
  • Ideas for pricing online courses

As always let me know if you have any questions at all!

Here is the free workshop sign up I mentioned: https://yarrowdigital.com/free-webinars/

And here is the Patreon that you can become part of to support the show and access my programs:

https://www.patreon.com/daydreamingwolves

 

Podcast #6 How to build your newsletter list and why that’s so important

Hey business dreamers,

it’s already Monday and time for another episode! This week I spoke about something that is super close to my heart – helping people build a solid newsletter list! Tune in to hear about:

  • Why I think this is so important for your independence as a business owner
  • My thoughts about social media vs. newsletters
  • How to choose the right newsletter provider
  • Making sure you shout about it from the roof tops without being annoying
  • Free things you can offer as an incentive to sign up
  • Other newsletter building strategies I love

Here is the sign up for the free workshop I mentioned:

Free Webinars

And here is my Patreon that gets you access to the DIY Business Magic program:

https://www.patreon.com/daydreamingwolves

Here is more info about the program:

DIY Courses

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