Hey business babes,

long time no blog, I am sorry!

Today I want to share some tips for your nurture sequence. A quick recap in case you are not sure what this is: It’s a sequence of emails all new subscribers will receive after they sign up to your newsletter. It could technically just be one welcome email, but you might want to expand it and put a bit more energy into really loving folks who have invited you into their inbox up, because that’s a huge sign of trust!

Here are some things you might want to achieve with your nurture sequence:

  • Make new subscribers feel truly welcome
  • Introduce yourself and your offerings
  • Give people a chance to see what working with you could be like
  • Tell your story in more depth
  • Highlight special offerings
  • Tell people where to find you, for example on social media
  • Point folks into the direction of useful resources
  • Manage their expectations around how often they will receive your newsletter

…all these are super valuable steps that will make your newsletter a more intimate, loving and effective experience.

Here are the elements I would recommend for every welcome email: 

  • A really warm welcome and thank you
  • The download or freebie you have promised
  • Some thoughts on how people can work with your freebie and how they can learn more
  • A short recap of who you are and what you offer
  • Notes on how often people will hear from you
  • Ways to connect with you

Subsequent emails could then include some of the following: 

  • A more in depth look into your story – how did you start doing the work you are doing? Why do you care about it? What was the beginning of your business like?
  • Special offers or discounts for subscribers
  • Testimonials and client stories
  • Resources you love
  • Some more info on your background and training
  • An invitation to ask questions or give feedback

I hope this was helpful and gave you some ideas for your own nurture sequence!

Let me know if you have any questions and feel free to sign up for my free online marketing workshops that go a little deeper over here. 

Love,

Yarrow

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