I think you’ll love this episode if you feel puzzled by branding and unsure where to start – maybe you’re worried it’s all manipulative and restrictive or that creating a cohesive brand has to be pretty expensive and complex. I really love how Lilly Garcia manages to demystify the whole process so that playing with colours, fonts and graphics can actually be fun.
Here is what we talked about:
- What flexible branding is and how it can be super helpful for small business owners
- Reclaiming branding and graphic design from capitalism and remembering that creative expression has always been a human need
- How to let go of perfectionism, keep it simple and let your branding grow with you
- The funny story of a cheap shoe brand hiring “influencers” and rebranding completely to then charge hundreds of dollars as a holiday PR stunt
Lilly Garcia is a designer of Flexible Brands, which means she helps radical souls who are ready to show up as their full selves in business create visuals that allow them the room to do just that. She believes that branding should mold itself around you, not the other way around, and that we can dismantle systems of oppression by simply showing up fully.
Here is the giveaway I mentioned: https://kingsumo.com/g/7ojapu/diy-business-school-personal-mentoring-giveaway
And here is all the info about the DIY Business Collective: https://yarrowdigital.com/diy-business-school/