Hey folks,
I think you’ll love this episode if you feel puzzled by branding and unsure where to start – maybe you’re worried it’s all manipulative and restrictive or that creating a cohesive brand has to be pretty expensive and complex. I really love how Lilly Garcia manages to demystify the whole process so that playing with colours, fonts and graphics can actually be fun.
Here is what we talked about: 
  • What flexible branding is and how it can be super helpful for small business owners
  • Reclaiming branding and graphic design from capitalism and remembering that creative expression has always been a human need
  • How to let go of perfectionism, keep it simple and let your branding grow with you
  • The funny story of a cheap shoe brand hiring “influencers” and rebranding completely to then charge hundreds of dollars as a holiday PR stunt
Lilly Garcia is a designer of Flexible Brands, which means she helps radical souls who are ready to show up as their full selves in business create visuals that allow them the room to do just that. She believes that branding should mold itself around you, not the other way around, and that we can dismantle systems of oppression by simply showing up fully.
website: lillygarcia.com

Listen on Apple Podcasts // Stitcher // Soundcloud 

:: About me and the DIY Small Business podcast ::

I am a web designer, small business mentor and tech fairy who helps people start and run small businesses that are fun to work in and make enough money for things that matter.

The DIY Business Podcast is supporting people in creating regenerative, sustainable and feminist businesses that redefine success and center community through interviews with like minded folk, how to guides and exploratory shares.

I am not on social media anymore because I want to focus on creating indy media like my podcasts, compare myself less and spent little time on my phone. This means I have more energy to nurture my communities and make cool things for you!

If you’d to stay in touch you can sign up for my newsletter over here: https://yarrowdigital.com/sign-up-for-my-newsletter/ – I am usually sending them once or twice a month when I have new episodes, resources or interesting stories to share.

If you like the show you might also love the DIY Business Collective, a low cost program that includes a ten module online course, monthly group coaching, weekly journaling prompts, monthly themed workshops and quarterly business planning workshops for $22/month. Learn more and sign up for a free seven day trial here: https://yarrowdigital.com/diy-business-school/

If you are interested in 1:1 work with me (web design, tech and design support or business mentoring) you can learn more here: yarrowdigital.com/yarrow-digital-services/ or book a free feeler call here: hello.dubsado.com:443/public/appointment-scheduler/5d87650bebd42163a8b343ee/schedule


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