Hey everyone,

thank you so much for joining me for another episode – this time I spoke to Caroline Wood about what it’s like to build a business as an introvert. I think there can be a lot of pressure to do things a certain way and it’s easy to feel pressured into sharing beyond what we’re comfortable with. I always love talking to other small business owners who do things differently, so I hope you find this conversation interesting too. Here is what we talked about:

  • Managing our introvert energy to build our businesses
  • Create marketing plans that don’t require us to be “out there” all the time
  • Coming to a sustainable pricing model
  • Overcoming self-doubt in our businesses
  • Knowing our needs and having good boundaries

Caroline Wood is an introvert who supports other introverts to build successful businesses that honour their introversion. She does this through helping them put in place great systems and set prices to thrive. Caroline is a corporate escapee having spent 20 years working as a chartered accountant working for large businesses and not for profits. She has wound her way around world working in Australia (her home country), the UK, Namibia and Laos.

Website: https://carolinemwood.com/

Instagram: https://www.instagram.com/quietlycaroline/

Facebook: https://www.facebook.com/QuietlyCaroline/

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⋒ Hi, my name is Yarrow and I am your host.

My DIY Small Business podcast explores what it means to build a small business with integrity, joy and anti capitalist values. I interview other small business owners and offer solo episodes in which I am answering questions around tech, strategy, more ethical marketing and creative livelihoods.

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