Hi, I am Yarrow.
I make beautiful websites and help people start and run small businesses that are fun to work in and make enough money for things that matter.
Supporting people in creating regenerative, sustainable and feminist businesses that redefine success and center community is something I am truly excited about. Most days I smile when I turn my computer on.
Many of my clients tell me that they appreciate my gentle approach, my courage about doing things differently and my ability to explain complex tech solution in simple terms. I am facilitating a great community of like minded entrepreneurs and offer reliable support for small business owners who want to focus on what they love doing the most.
A heads up:
I am not on social media anymore because I want to focus on creating indy media like my podcasts, free workshops and other exciting things for you!
If you’d like to stay in touch you can sign up for my newsletter – I am usually sending them once or twice a month when I have new episodes, resources (like free workbooks, replays or workshops) or interesting stories to share.
Transparent, authentic and kind marketing
Abundance and care instead of fake scarcity
Systems that are sustainable and supportive
Wild creativity rather than cookie cutter businesses
Accessibility and collaboration for resilient communities
thank you so much for connecting with me in these strange times, it feels nice to receive your questions and record episodes in response. Not a substitute for human contact, but a comfort nonetheless!
A question I received three whole times this week is where to begin when you are starting out, so I wanted to share some tips. I also want to say that I don’t think you are required to “use” this downtime to optimise your self/life/work in any way. I spent a lot of time napping, eating and having little cries and then sometimes I have moments where forward movement and action feels better. It’s all good!
Anyway, tune in if you’d like to explore ways of mapping out your needs, talents and passions to come up with your first products or services.
P.S: Embodied Business Community opens 24 spots on Tuesday, you can learn more and get on the waitlist here: https://yarrowdigital.com/diy-business-school/
I know things are really hard and uncertain for many of us right now and I wanted to say that I am not podcasting because it’s business as usual, but because I am really committed to staying in dialogue and providing things that I hope are useful to you at this time. Today I am sending a really cool conversation with Kate Strathmann of Wanderwell Consulting your way – we talked about so many things that I believe are really important when it comes to building resilient businesses grounded in our politics and values. Here are some of the topics we touched on:
- Creating a solid financial foundation for small businesses
- Being okay with not being employable
- Being led by our values and meeting business partners with empathy
- Building resilient local networks
An expert in translating big, creative, passionate ideas into sustainable reality, Kate honed fierce negotiation skills over years living in India; learned the true meaning of the buzzword “sustainable” while organic farming in Minnesota; and has developed an intuitive, flexible approach to her work with over twenty years of yoga study practice. She now lends her breadth of experience to shepherding ideas from napkin sketches to robust balance sheets and emboldening owners to exceed their own expectations while challenging the status quo.
As the founder and director of Wanderwell, Kate leads a team in providing a unique combination of grounded financial practices and human-centered strategy and business design to a motley crew of visionary, creative small businesses.
Known for combining irreverence and humor with jedi-like listening skills, Kate lends these skills to organizational development, community-minded strategy, and thinking and writing on new economies, anti-capitalist business practices, and reminding us all to find more ease in our businesses.
This is also an invitation to join me for a free workshops on resilience in business and ways to take your offerings online at this time. I’ll share some useful tools and resources that might help you take your practice online and work with the uncertainty we’re in a little better and there will be plenty of time for connection and questions too. You can sign up here: https://yarrowdigital.com/free-workshops/
Finally, the Embodied Business Community is opening 24 spots next week and you can get on the waitlist here: https://yarrowdigital.com/diy-business-school/
Podcast #35 The good, the bad & the magical: celebrating five years in business + my biggest lessons
I am celebrating five years in business today!
“I trust myself to make this work” is still my favorite business affirmation and I am excited for the next five years.
Working for myself has given me a lot of freedom, room for creativity, community, rest, inspiration and joy. Obviously it’s also given me a lot of headaches and challenges, but at the end of the day I have never regretted it.
I’ve recorded an episode sharing my biggest lessons – I talked about unlearning competition, having good boundaries, rethinking success, making time to work ON your business and listening to your body as a wise mentor. Enjoy!
Thanks for supporting my work, being here, listening and sharing and for making all this possible.
I taught a workshop on SEO in the DIY Business Community last week and thought I would share a little introduction here too!
Listen to hear more about what SEO actually is, how you can find the right keywords to target, how to optimise your site and most importantly why quality content and real connections are more important than anything else!
And if you have any questions, as always, feel free to drop me a message!
how is February feeling in your business so far? Time is flying by so fast!
I’m sending you a solo episode with some practical tips and tools for finding your first or next five clients. I know there can be a lot of uncertainty in working for yourself and I think it’s really soothing and important to have an action plan in place for when you’re not sure about where you’re next client or customer is gonna come from.
Enjoy and let me know if you have any questions at all!
happy new year! I am really excited to start as I mean to go on and bring you the first interview of 2020 with another wonderful, inspiring and kind business owner – RC Woodmass! It’s been really great to get to know them and their work and to be involved in the digital agency they have created. Here is what we talked about:
- The story of how their digital agency Queerit came to be
- Running a feminist, anti capitalist business
- Collaborating in a way that is sustainable and fun
- Moving away from scarcity and creating new kinds of abundance
- Having a clear message and standing for what we believe in
RC Woodmass (they/them), a trained classical soprano, is a non-binary lesbian now working in tech. For the last three years they have immersed themself in the tech sector, co-leading the Montreal chapter of Lesbians Who Tech (& Allies) to be one of the most active chapters in their global network. They most recently worked as a product designer, applying their talents in speaking, writing, and design as a founding employee of diversity and inclusion startup Crescendo. They are the founder of Queerit, a social good design agency by and for queers (and those who love us). They have been called a “rising star in the queer/feminist movement” and work tirelessly for the visibility of queer and trans folks in the tech sector, as well as in society at large. They love cycling, writing poetry, gardening, and their cat, Didi.
Find Queerit here:
Stuff I mentioned in the intro:
The DIY Business Community: https://yarrowdigital.com/diy-business-school/
Sign up for the free business roadmap workshop: https://yarrowdigital.com/free-workshops/