Hi, I’m Yarrow.

I create handmade WordPress websites and support people in building sustainable businesses that are aligned with their values and fun to work in.

My life in Scotland is simple and beautiful, I love wild swimming, gardening and cuddling my two dogs.

In my work I enjoy playing with software systems, colours, fonts, graphics, conceptual ideas and digital spaces. I’m so excited about all the ways in which the internet allows us to share skills and I particularly enjoy demystifying tech to make things easy and empowering for a wide range of people. 

I also love exploring what it means to hold feminist, anti-capitalist, anti-racist, pleasure and relaxation loving values while building a small business in these strange times.

Before starting Yarrow Digital in 2015 I had a million different jobs – I was a nanny, an HR manager, a stage assistant, an events coordinator and a management assistant, but nothing ever felt right for me. I was studying full time while working full time (I cannot recommend this!) until I had a burnout and was forced to change things radically. 

I quit my job, took less courses at university and moved to the seaside. After a lot of trial & error I managed to weave all the parts of myself and the things I am passionate about together into a life that makes me happy. 

It meant that I was able slow down, get intentional and train in different body work modalities to get well and explore my embodiment. It also allowed me to own my creativity and start my web design studio as a natural expression of myself.

This love for organic & cyclical growth, exploration and adventure I found through these more difficult experiences in my twenties has never left me. 

I ABSOLUTELY BELIEVE THIS TO BE TRUE:

We all deserve working conditions that are sustainable and fair. Our creativity thrives when we feel a sense of safety, belonging and possibility. Kinder ways of trading with each other are not just possible but essential.

New year’s eve 2020 was another wake up call for me – I was home alone and slipped on black ice right outside my door while trying to get some takeaway.

I spent the next ten days in hospital and underwent complicated surgery before I was told that I wouldn’t be walking for 4-6 months and might always experience some limitations.

When I returned home I mainly rested, but also began thinking about what I had learned from the pandemic so far and what I wished for my future.

Many things like hikes or dancing that had kept me going were stripped away, so I doubled down on my commitment to slowness, pleasure, cyclical living and joy in other ways. 

I no longer chase the shiny stuff. I left social media, got rid of my smartphone and started spending even more time playing with my dogs in my garden. I know where my zone of genius is and I allow myself to say no to everything else. Yes, I am always learning and growing, but I am no longer driven by imposter syndrome or the need to please everyone. I’m proud of the websites I make, the courses I run and the community I facilitate. 

I’m here to help people build creative, fair and sustainable livelihoods that make a difference in the world. 

Qualifications & Inspiration

I have an MA in creative media from the University of Brighton and a BA Open combining social science & creative writing from the Open University. I’ve also taken trainings in celebrancy, massage, yoga and meditation facilitation, breathwork and trauma-informed care. 

I’m inspired by the work of Clarissa Pinkola Estes, Alexis Cunningfolk, Silvia Frederici, adrienne maree brown, Joana Macy, Starhawk and many others. 

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