I am Yarrow Magdalena – a web designer, tech fairy and small business mentor. I am here to support cool people like you all over the world with practical advice, beautiful custom made websites and useful resources.
Over the last four years I’ve supporting hundreds of small business owners in creating a visual language and social media strategy that reflects their values – it’s a true labour of love for me. I also really love demystifying tech and simplifying systems to make more space for magic and wild creativity.
I offer affordable custom web design packages for entrepreneurs as well as online marketing support for like-minded people, I host the DIY small business podcast and I am running the DIY small business school and community.
If you have questions about my work or would like to get in touch, you can do so here.
I started my first own business as a freelance writer at the youthful age of 19 and while I kind of always knew that I wanted to work for myself and ideally create something awesome and meaningful, it took me ages to figure out how exactly to make that magic happen in a way that would sustain me. Long story short, like many young people I was super confused about what to do with my life and did a two year business training in order to be independent asap, then became a management assistant in London and progressed to be an HR manager for a start up in Berlin. So not my jam!
I experienced a beautiful turning point in my mid twenties – I earned my distance degree with the Open University, trained as a yoga teacher with the Sivanada school in Italy and completed a thai yoga massage course at the Mudita school in London. I also got five awesome years of working creatively for myself under my belt and started getting awkward poetry published. I hibernated for a while, wrote a lot and took more classes in photography, design and creative writing. It was a slow caterpillar to butterfly process, which was lovingly supported by my dog Orlando.
I also started teaching donation based, body-positive queer yoga classes and enrolled for an MA in Creative Media (best decision ever). I edited and self-published the anthology “A jar of queer feelings” and learned more about community work, social justice, embodiment, sustainability and radical self-love.
Figuring out how to run a small business in a way that is as ethical and kind as possible is something I am working on and thinking about all the time and I am really excited about all the new ways in which we can now share and learn from each other. I do think that small businesses can create space for community, healthy collaboration and healing, even if we still exist in the world with its harmful systems and have to pay our bills.
My mission is to share all the amazing support, tools and insights I gathered over the years with people like you who want to make a positive difference in the world and are not afraid to do things differently.
If you work with me, you can expect heart-centred advice, deep respect for your work and a lot of care. I don’t believe in fear-based marketing, fake scarcity or bullying people into buying.
Instead I help people build something that feels true to them without the need to constantly chase the latest online trends because I really believe that authenticity and connection is what we all crave.
I want my work to be as accessible as possible while also honouring my time and energy. I share a lot freely on here and my newsletter, regularly offer sliding scale web design packages and am giving scholarships for my courses to those who for whatever reason cant afford them (if that might be you, drop me a line!).
Inspiration and qualifications
I have an MA in creative media and a BA in social science and creative writing, but honestly growing a small business has taught me much more. I also did Marie Forleo’s b-school in 2015, worked my way through all kinds of online marketing and business courses and trained in several body work and healing modalities.
There are also many, many people that have inspired me with their love, books and teachings, so I will name a few here – Clarissa Pinkola Estès, Asali Earthwork, Ren Zatopek, Dori Midnight, Beth Maiden, Jennifer Patterson, Julia Cameron, Meghan Jayne Crabbe and adrienne maree brown.