My name is Yarrow – I am a web designer, tech fairy, non-annoying online marketing consultant and the founder of Yarrow Digital.
I am creating intentional, authentic websites for small businesses, creatives, healers, coaches and artists. Our work at Yarrow Digital centers sustainability and builds a solid foundation for our clients to grow their businesses, connect with their dream clients and get noticed. Affordable custom WordPress sites that are easy to manage and grow are at the core of what we offer, but we can also help you with your social media strategy, online course development, launches and tech support. Check out our web design packages, the business mentoring we offer and the hourly tech, design and launch support you can receive.
If you would like to learn how to start a business on solid ground with a clear vision, how to dream up your own branding, create a WordPress site for yourself and develop your first online course then you should check our affordable DIY Small Business School out.
On the blog and podcast you will also find useful how to guides, some background stories from my own business, interviews and free resources to help you develop a digital strategy that is honest, authentic, generous and true to your visions.
Take a look around and get in touch if you have any wishes!
Transparent, authentic and kind marketing
Abundance and care for everyone involved instead of fake scarcity
Systems that are sustainable and supportive
Wild creativity rather than cookie cutter businesses
Accessibility and collaboration for resilient communities
Beautiful custom built WordPress sites
A solid framework that grows with your business
Training so that you can easily update and edit your site if you want to
Lots of hand holding and heartfelt support
I am so beyond excited to bring you my first interview for the DIY Small Business podcast with the wonderful Elinor Predota! Elinor was also on the Daydreaming Wolves podcast and has such beautiful insights to share about what it means to build businesses that are aligned with our values. Here is what we talked about:
- Building a small business against and beyond capitalism
- Elinor’s background of working in cooperatives
- The emotional labour involved in re-thinking our relationship to power and leadership
- Ways of building sustainable and regenerative communities and how that is related to how we trade with each other
- Personal freedom and collective liberation
- Cycles and transformations in business instead of constant growth
Elinor supports people who long to make action for social justice an everyday part of their life and work, but who feel stuck, confused, or overwhelmed, to build their inner resources of resilience, awareness of self, society and environment, and confidence.
Elinor offers one to one, group and DIY programmes which are grounded in a long and wide-ranging background in activism, community development, spiritual counselling, ritual work, storytelling, and facilitation of learning. Elinor’s work is rooted in the magic of creativity, of relating across difference, and of becoming alive to all that is present, within and without us, here and now.
Here is the link to the Business Beyond Capitalism conversations Elinor is offering: https://elinorpredota.com/business-beyond-capitalism/
Here is Elinor’s website: https://elinorpredota.com/ and this is her Patreon: https://www.patreon.com/elinorpredota
You can learn more about the DIY Small Business School + Community here: https://yarrowdigital.com/diy-business-magic-live/
I am excited to be back with another episode! As we speak there are 155 of you supporting me through my Patreon, which is the reason I can offer super affordable courses, free online workshops and two podcasts with tons of free resources. I can’t tell you how much that means to me!
So in this episode I am talking about how I grew my Patreon, what my tech set up is and how it felt to get started. But more importantly I am also sharing more than ten different things you could offer to grow your Patreon and I am suggesting a ton of different introvert-friendly option for promoting yours. This might work for all kinds of business models – product based, mainly online or offline or service based!
Here is my Patreon: www.patreon.com/daydreamingwolves
And here is the sign up for free regular workshops:
I am back on the podcast after my little holiday break!
Building community is my main focus for 2019 and I just moved all my programs over to Mighty Networks, so it made total sense to kick things off with a ramble on these things. If you also feel you want to build more community and connection around your business this episode is for you! Listen to learn about:
- How my understand of community in business has changed over the years and why it takes time to unlearn competition
- What tools and software I am using to facilitate online communities
- Why I think Patreon is a great way to build a mutually supportive network
- What services and programs I am offering in 2019
Here is the tech and strategy support I mentioned for those who need some help setting themselves up for an amazing year: https://yarrowdigital.com/online-marketing/
Here are my web design packages: https://yarrowdigital.com/online-marketing/
Here is the sign up for upcoming free workshops: https://yarrowdigital.com/free-webinars/
And here is my Patreon: https://www.patreon.com/daydreamingwolves
this is the last episode for 2018 – thank you so so much for all your support so far! Next year in addition to these solo episodes I’ll be interviewing wonderful small business owners who are doing things differently and I can’t wait to share those conversations with you!
This week I am talking about business planning for 2019 after running a really cool online workshop on this last week. Tune in to hear about:
- What my year in business was like and what I learned
- How I’ve managed to built community and run more than 20 free live workshops
- What an ICA is and why it’s worth defining one for 2019
- How you can make sure to set goals that go beyond numbers, that feel good and that are sustainable
- Why journaling for business feels so good and important to me
Here is the DIY Business Magic Mastermind starting January 20th that I mentioned:
Here is my Patreon:
And here are some of the journaling prompts I spoke about:
- Who are you serving
- What is your ICA struggling with?
- What is accessible to them?
- Where are they hanging out?
- What products or services are you most excited about creating?
- What makes you hold back or feel jealous?
- What motivates you the most?
- What does your body need?
- How are you feeling about your prices and the accessibility of your work?
- How much do you need in order to feel safe?
- What would you like to reinvest into your business?
this episode might be a bit more emotional as pricing can bring up many feelings! I don’t have any rules or answers for you, but a lot of good stuff to explore:
- Some thoughts on valuing your time and energy
- Tools you can use to make your work more accessible
- An introduction to calculating fixed and variable costs per unit sold
- Some thoughts on class and accessibility
- Ideas for pricing online courses
As always let me know if you have any questions at all!
Here is the free workshop sign up I mentioned: https://yarrowdigital.com/free-webinars/
And here is the Patreon that you can become part of to support the show and access my programs:
Hey business dreamers,
it’s already Monday and time for another episode! This week I spoke about something that is super close to my heart – helping people build a solid newsletter list! Tune in to hear about:
- Why I think this is so important for your independence as a business owner
- My thoughts about social media vs. newsletters
- How to choose the right newsletter provider
- Making sure you shout about it from the roof tops without being annoying
- Free things you can offer as an incentive to sign up
- Other newsletter building strategies I love
Here is the sign up for the free workshop I mentioned:
And here is my Patreon that gets you access to the DIY Business Magic program:
Here is more info about the program: